Distraction and originality in word associations

assessment of deep word knowledge in elementary and advanced iranian efl learners: a comparison of selective and productive wat tasks

testing plays a vital role in any language teaching program. it allows teachers and stakeholders, including program administrators, parents, admissions officers and prospective employers to be assured that the learners are progressing according to an accepted standard (douglas, 2010). the problems currently facing language testers have both practical and theoretical implications but the first i...

The Different Roles of Product Originality and Usefulness in Generating Word-of-Mouth

This paper explores how dimensions of new product, specifically, originality and usefulness, influence word-of-mouth (WOM). In four studies, using lab and field setups, we find that originality and usefulness have different effects on WOM. We show that consumers spread more WOM about original products, but the valence of what they say depends on product usefulness. Thus, originality enhances th...

Predicting Human Word Associations

Demographic-aware word associations

Variations of word associations across different groups of people can provide insights into people’s psychologies and their world views. To capture these variations, we introduce the task of demographicaware word associations. We build a new gold standard dataset consisting of word association responses for approximately 300 stimulus words, collected from more than 800 respondents of different ...

Crowdsourcing Word-Color Associations

In Natural Language Processing and semantic analysis in particular, color information may be important in order to properly process textual information (word sense disambiguation, and indexing). More specifically, knowing what colors are generally associated with what terms is crucial information. In this paper, we explore how crowdsourcing through a game with a purpose (GWAP) can be an adequat...